Intertextuality

A great example of intertextuality is the old Gap commercial for the comeback of "The Skinny Black Pant" featuring Audrey Hepburn. It refers to the past by using Audrey Hepburn's dance scene from Funny Face and by making a reference to the old skinny black pant. By using Audrey's iconic dance moves, Gap makes the new skinny black pant an irresistable "must-have" buy. This uses horizontal intertextuality to show old and new cultural texts within the genre of clothing.